Learning The “Secrets” of Advertising

4 Benefits of Pedicab Advertising for Your Business

Pedicabs are bike taxis used for navigating around town. People love them not just because they are fun to be in, but also for the fact that they’re an eco-friendly mode f transport. And as their popularity continues to rise, lots of brand have seen their great potential and are using them for marketing purposes. Pedicabs are a wonderful outdoor advertising medium for several reasons. Here’s a look at the reasons they can be of great value in your marketing efforts.

Lower advertising costs

It’s generally cheaper to advertise on rickshaws than on traditional media, including TV, radio and magazines. Considering the great number of people your ad will be seen by, the value you get could pay off several times over. Many local businesses are using rickshaws to market their products or services at an affordable rate and are reaping the rewards. This form of marketing is however not limited to the smaller businesses; big brands like HBO also use them to raise brand awareness among locals. Online brands can also use rickshaws as their offline advertising vehicle to supplement their online marketing efforts.
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Greater brand exposure
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Being a form of mobile advertising, pedicabs will in a given hour expose your brand to as many people as can be reached. As the driver makes his way through different places, lots of people will see the advertising or branding on the back, and there’ll be enough time to read the message. Since the rickshaw will pass close to foot traffic, you can be sure that the visibility will be very high. And the more miles cloaked by the driver within the day, the high the visibility of your brand.In a town like San Diego where a lot of people troop into town for various conventions all year round, pedicab advertising can be a great sponsorship opportunity for your business.

Perfect for distributing samples

What better way to have samples of your products and marketing materials distributed than using pedicabs? These three-wheeled bicycles will nicely double up as a distribution vehicle when you want to give away product samples to potential customers. If all you need is to distribute pamphlets and brochures, you can be sure they’ll be handed to many people, as the pedicab can cover quite a distance in a day.

Pedicabs are eco-friendly

Considering that pedicabs are a “green” or eco-friendly form of transport, it’s difficult not to like them. So you’ll be promoting a clean and sustainable transportation mode whenever you advertise with a pedicab company. When people who enjoy getting around town with pedicabs see the branding on the pedicab, they are likely to create a positive association with your company.