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All about High-End Fashion Retailing

When we talk about high-end fashion, it usually imparts to pricey clothing designed by famous fashion designers and worn by rich icons or celebrities. Famous fashion designers make it a point to stage at least a fashion each year presenting his/her new line-up of designs, that are either attuned to the trend or the design sets up a trend in the fashion world, and these new high-end clothes are modeled by famous models in close proximity view of rich clients, celebrities, fashion magazine editors, or high-end retailers.

High-end fashion trends are set up by well-known fashion designers of which their famous clientele pick it up and buy these trendy clothes and wear them to their social functions, while retailers or merchandisers buy a select line-up of these clothes and are put into display at luxurious boutiques at key cities around the world.

High-end fashion merchandising is all about the marketing and managing of designer clothes, such as haute couture and contemporary fashion designs, which are based on fashion trends and are made of top quality fabrics. Many apparel retailers, together with their team of fashion merchandisers, analyze the fashion trends and monitor product sales, are experts in differentiating the textiles and fabrics used in each designed clothes, oversee the choosing and marketing of the right clothes at the right prices, and determine as to when the products will be distributed to the consumers, as well as how many clothes will be displayed at a specific time frame.
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Fashion merchandisers are in the forefront of forecasting what are the fashion trends for the upcoming season, such that their forecasting is a result of their teaming up with designers and retailers to bring out a combination of branding, marketing and customer relations. In addition to the mentioned tasks, fashion merchandisers are also asked by well-known department stores to create high-end store shelves that can effectively display the clothes to their rich clients.
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Even if their circle of clientele is relatively small, but still the fashion industry makes their billions cashing in on the fashion trends as they influence people of this from their fashion blogs, magazines, social media, whichever effective tool to create in the minds of consumers on how good they can look with these upcoming trends and how good they will feel wearing these expensive clothes. Since they are always designed to be one-of-a-kind style, high-end design clothes are either custom-made or made-to-order and are fetched at a moderately to very expensive price.

Due to the powerful and influential presence of social media, greater brand accessibility through internet is now being adopted by high-end retailers, bringing the aspiration of owning a high-end fashion clothes closer to the global consumers and allowing for price branding so that consumers at different income levels have a wide range of choice to own designers’ clothes. If a designer clothes get as much “likes” in social media, that translates to getting as much approval from people all over the world and creates a mind psychology telling viewers that it’s worth buying these clothes.